Starting a brand isn’t just about selling clothes—it’s about creating something that truly gets the women it serves. Busy Belle is all about effortless, versatile fashion for the go-getters, the multitaskers, and the always-on-the-move women who want to look stylish without the stress. And at the heart of it? Me, Chelcy Jane—a fashion-obsessed mom balancing motherhood, business, and my love for chic, wearable style.
Get to Know Chelcy Jane
Hometown: Born in France, but I’ve lived in different countries and states before finally settling in NYC in 2007—my forever home.
Star Sign: Leo ♌ (Born August 11th—so you know I bring the passion and bold energy to everything I do!)
Background: Fashion Design Bachelor’s Degree from Savannah College of Art & Design. Fashion has been my world for as long as I can remember!
How It All Started
Honestly, the idea for Busy Belle came straight from my own life. I needed pieces that could keep up with my busy days—going from work to errands to dinner without needing a full outfit change. I figured if I was searching for versatile, stylish staples that made getting dressed easier, other women probably were too. That’s when Busy Belle became more than just an idea—it became my mission: to curate timeless pieces that feel effortless but still make you look and feel put together, no matter what your day looks like.
Why “Busy Belle”?
The name says it all. Busy represents the hustle—the career, the family, the social life, the million things we juggle. And Belle? It’s all about confidence, grace, and feeling your best. I wanted to create a brand that reflects that balance—staying stylish, comfortable, and effortlessly put together, even on the busiest of days.
How I Curate Collections
Every piece at Busy Belle is chosen with real life in mind. I curate collections based on what I know women need—versatile staples that mix and match seamlessly, timeless pieces that don’t go out of style, and effortless outfits that make you feel confident without the outfit struggle. It’s all about fashion that works for you, not against you.
A Day in My Life
Let’s be real—my days are a balancing act! I work a 9-5 in fashion, so mornings start early getting my little one ready before heading into the office. After work, it’s straight into mom mode. Then, once my son is asleep, it’s all about Busy Belle. Whether I’m curating pieces, working on content, or brainstorming the next big idea, my nights are fueled by creativity (and maybe a little caffeine!). It’s a lot, but I love every part of it.
What’s Next?
This is just the beginning, and I can’t wait to share more with you—more curated collections, more styling inspo, and more ways to make getting dressed fun again. Busy Belle is more than just a boutique; it’s a community of women who embrace their busy lives with style and confidence.
So if you’re ready to ditch the outfit struggle and build a wardrobe that works as hard as you do—welcome to the Busy Belle fam. 💛
XO,
Chelcy Jane